WebMD Health News
Louise Chang, MD
Feb. 22, 2008 -- Even the tooth fairy feels inflation's bite. The price per
tooth is 22% steeper today than it was a year ago.
That's according to a new tooth fairy poll from Securian Dental, which runs
The poll, which included 647 parents, shows that the tooth fairy pays $2.09
per baby tooth, on average, up from $1.71 last year.
Most parents said they pay $1 per tooth. The second most common payment was
$5 per tooth.
Then there were the outliers. One parent says the payout is a nickel
per tooth. And at the other end of the spectrum, another parent splurges with
$50 per tooth. And since kids have 20 baby teeth, which get replaced by 32
grown-up teeth, that adds up to a pretty penny.
What's up with tooth fairy inflation? Chalk it up to a boom in the
$5-per-tooth crowd, notes Marty Weiland, operations analyst for DeCare Dental,
which administers Securian Dental plans.
"The tooth fairy poll average usually reflects the health of the
economy. However, this direction of change is inconsistent with trends
exhibited in other more commonplace indices," Weiland says in a news
"The NASDAQ and Dow Jones Industrial Average indices have decreased 7.4%
and 3.6% over this same period, respectively," says Weiland. "Either
the tooth fairy is an expert investor or we may be seeing something analogous
to the 'lipstick effect,' where during an economic downturn or a recession, the
tendency is for consumers to purchase small, comforting items rather than large
(How much does the tooth
fairy leave at your house? See what other parents have to say on WebMD's
Parenting: Preschoolers and Grade Schoolers board.)
SOURCES:Securian Dental Tooth Fairy Poll.News release, DeCare Dental.
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