The South Plains Food Bank kicked off its food drive to "wreck" hunger Friday.
The food bank is hosting a 30-hour food drive, which started at noon, and will last until Saturday at 6 p.m. The non-profit is doing all it can to spread the word, in an attempt to collect at least 3,500 pounds of food.
There will be appearances by Tech's football coaching staff, including Kliff Kingsbury, the baseball team, Saddle Tramps, Raider Red and the Masked Rider. They will also be giving away 30 free breakfasts, free hamburgers and hotdogs, an autographed Kliff Kingsbury jersey, a tablet, and United Supermarket gift certificates.
Chief Executive Officer David Weaver said the drive gives them an opportunity to create awareness in the community.
"It's a serious issue, and we want to make people aware of the issue of hunger. With the 30-hour food drive, we can make people aware, raise food, and we can also have some fun doing it."
The drive will last 30 hours in recognition of South Plains Food Bank's 30th anniversary, which was celebrated this year.