Data released by the U.S. Census and the City of Lubbock Planning Department shows the Hub City's population has grown 10 percent over the last 10 years.
Reps with the Lubbock Economic Development Alliance say as those number climb, it will attract more large businesses to the area and that could translate to better wages.
Lubbock's median family household income is up 24 percent since 2000.
LEDA CEO John Osborne says the increases have slowed in the past couple years but still reflect a strong local economy.
"It's pretty significant," Osborne said, "and so I think that's attributed to the types of businesses we have here and the type of work force that they're hiring."
Osborne highlights Tyler Technology and Hurley Company as businesses that have recently added significant job growth.
He says some businesses up north are also showing interest of moving to Lubbock to be closer to the Mexico market.
For the most part companies are paying higher than the average rate for this size market.
Lubbock is currently tied for the second lowest jobless rate in Texas.
