It's an eye-catching spectacle to see hundreds of motorcycles and show-cars parade across Lubbock.
The flashy display is hosted by the Family Guidance and Outreach Center, a non-profit agency dedicated to the prevention of child abuse and neglect.
Their annual Memory Ride and Candlelight Vigil invites bikers, car-enthusiasts and the entire community to band together on Sunday, April 7.
The purpose is to remember the 212 children in Texas who lost their lives in 2012 to child abuse and neglect and to raise awareness about the problem.
Stephanie Brady, Event Coordinator for the Memory Ride and Blue Ribbon Rally, said every day four children in Lubbock are abused.
The gathering begins at 3:30pm at Mackenzie Park for a police-escorted ride, which will depart to Second Baptist Church at 4:30pm.
Memory Ride participants and all community members are invited to dinner and a non-denominational Candlelight Vigil at 5:00pm at Second Baptist Church.
The event is free and open to the public.
See the attached video to learn and see more.