While many withstood the weather to cheer on the Red Raiders, others, including some Red Raiders themselves, braved the cold for another cause.
Many were in attendance for the 18th Annual Susan G. Komen Race for the Cure this weekend. 13-year breast cancer survivor Jennifer Riley is no stranger to the race.
"Each year, we have new survivors, and I could say it's just such an emotional time for them," Riley said, "so it's amazing to see their friends and family, and just all of these people who maybe don't even have a connection to the cause out here."
It was a community-wide event with residents, businesses, high school cheerleaders, and off the hardwood to the pavement, the Texas Tech men's basketball team even joined the cause.
"Little bit chilly out here, but I mean look at the enthusiasm of people out here and the sea of pink," said Chris Walker, Texas Tech's interim head basketball coach. "I think our guys are having a great time, they're embracing it, and it's just something that we preach. That bottom line it is about service."
"It just gives you lots of great new friends. It's a blessing really, in the end. The people that you meet, and the things you get to do, it's great," Survivor Nancy Horn said.
However, they walk away with much more.
"We support all the new survivors that come in, and those of us who have been here for a while," Horn said, "and it's just really important to have people who are your advocates for breast cancer."
"It's pretty awesome to be able to be there to support others," Survivor Ronda Menefee said. "As they are newly diagnosed, us survivor sisters deliver wonderful gift bags to them, and encourage them, and sit with them if they need to be sat with. It's just really fun."
Breast cancer affects nearly 200,000 women each year. For ever dollar raised, 75 percent stays right here in West Texas for research and awareness.