The traditional busiest shopping day of the year became a two-day affair this year. Instead of waiting until the wee morning hours to start Black Friday sales, some major retail chains opened on Thursday night. Hundreds of Lubbock shoppers lined up outside Best Buy hours before its midnight opening.
One shoppers camped at the front of the line was looking for some new technology. "Mainly the electronics, saving hundreds of dollars on what they have to offer. For example, I'm waiting on a TV. I've been here since roughly 2:00, so about six hours today," he said.
Hundreds of other shoppers made their way to the South Plains Mall, where early bird specials drawing crowds of shoppers well before the sun came up. Among them, some Clovis residents who wanted to do one-stop-shopping in Lubbock, sort of.
"We started at Bealls and then left and went and got Starbucks and then came back to the mall, and then the mall had opened and so we had all the stores we wanted to hit here that were open and then we went to Target and hit the store over there and then we came back."
Retailers note that even without the extra shopping time some had Thursday night, since Thanksgiving came earlier in November this year, this year will offer the longest shopping period between Thanksgiving and Christmas since 2007.