Texas Tech football is pretty hight on the list of things incoming freshmen have to look forward to, and the best way to become a Red Raider is to look the part. Well, by getting their guns up, they are getting the economy up as well.
"We always do a promotion in the summer for the new students on the Wreck 'Em shirts," said Stephanie Hartwig with Red Raider Outfitters. "We do buy one, get one five dollars off. That's usually just for the freshmen so they can kind of get involved. We go through so many red T-shirts for this game because everyone wants to wear the school color."
During their shopping breaks, those fresh new faces also got a little taste of Spanky's famous fried cheese.
"Last weekend was move-in weekend, and Saturday was insane," said manager Gary Danhoff. "They were lined up out the door, going down the parking lot, stuff like that. So it's been probably a fifty percent increase of what we would normally do without the Tech kids, but game days and special days like that, they just kill us."
And all the football fans hoping for another moment like the Crabtree catch are doing wonders for hotel business.
"Well, we're working on selling out for next year, if that answers your question," said Andre Smallwood, front office manager for the Overton. "So, I would say you definitely have to get in as soon as possible. Get in before the schedules are released, just kind of have some idea and roughly look at the calendar. But, we usually plan that stuff out a year in advance."
It's clear that being prepared for the rush is key.
"Recruiting some people that are just coming back from school and are now in their second or third year and kind of need jobs to help pay for tuition and what not," Smallwood said."So definitely getting some of those students in here, and actually getting them in the hotel and working in the community."
"We really started staffing up about a week and a half ago, trying to get staff ready to go and at least have some experience and some depth so we can get ready to take on the football game days," Danhoff said.
With Tech's first game coming up this weekend against Northwestern State, you can bet that new students and businesses alike will be ready to wreck 'em.