As you stroll through the South Plains Mall you won't miss the glossy ads trying pull you and your money in.
Beth Bridges with the South Plains Mall said, "This three day period is really critical to our stores."
Tax-free weekend is critical for retailers and some consumers who choose to brave the madness.
Lubbock shopper Nancy Olivarez, said, "I have seven children I have to shop for, two for me and five for my husband so any savings we can do we will take advantage of it," she said.
Customers save about $8-per-$100 purchase on select items, but our precious Lone Star State is a loser in this.
State Representative John Frullo said, "The real issue for the state is, it ends up costing we end up costing roughly about $65 million in tax revenues that we would other wise receive," he said.
Don't forget about Lubbock's coffers. According to the State Comptroller, Lubbock loses a penny and half on every dollar spent on items that are tax free.
Lubbock Mayor Glenn Robertson said,"It hurts revenue, and I love sales tax revenue especially when it comes from people coming out of town into the city of Lubbock to shop."
This is the 13th year for the tax-free weekend, and in the past it's always a repeat topic in the Texas Legislature.
"I think it is an issue every session people bring it up, but the chance of getting rid of it are pretty slim, because people really enjoy it," Frullo said.
State Rep Charles Perry said, "I would encourage them while, the rules are there to go take advantage of it.
However, that's not always the case for some.
"I would just rather pay and pay the taxes then fight the crowds," Kyleen Willis Lubbock shopper said.
"As far as deals we feel like we can get the same deals during the week than tax free weekend," Jerry Ville, Lubbock shopper said.
More than 150,000 shoppers will flock to the South Plains Mall this weekend. Here is a complete list of the tax exempt items.