Fewer people using broadcast and print news sources

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Updated: 3/18/2013 10:56 pm
More and more people are choosing new ways to get their news. Print news began its decline in the 90s and now it's TV's turn. A recent poll gives us some of the reasons for the ratings' slide.

The news industry is changing and not necessarily for the better. The new survey from Pew Research Center Project for Excellence in Journalism proves it. 2,000 consumers were surveyed for their thoughts on quality of news. Todd Chambers is an electronic media and operations professor at Texas Tech.

"They asked them, you know, have you left a news organization because they weren't providing what you think they should be providing. And 31% of the respondents said yes, you know I've turned it off or I've moved forward, canceled my newspaper subscription," he said.

This study also found that the slowing of the economy has forced many news outlets to cut back on staff, limiting coverage and quality for consumers. Randy Reddick is a journalism professor at Texas Tech as well.

"They're finding that what they care about, what they're interested in is not being covered, is not being reported, is not being delivered and what is being delivered is stuff they get from other places."

Chambers said there is data out there that proves this is not always best.

"If you increase your resources into the newsroom, that actually has a positive impact to your viewership, that has a positive impact to your viewership," he said.

It's not just the rough economy holding newsrooms back. It seems more and more people are turning off the TV and setting their newspapers aside for more social media and mobile sources of news.

"People have changed or are changing where they get their news and information. It's that simple. It's new technologies," said Reddick.

"I think it's definitely changed over the years, you've gone from getting traditional media, which is your newspaper.  Now you go to electronic social media," said Michael Matos.

"Anywhere where you can just see quick news really fast and just scroll through without having to wait through a news broadcast," Taylor Pamplin told us.

"I get like news alerts through my phone, I also use social media to some extent," said Kathleen O'Shea.

"I just go to the internet, go on the internet primarily. I don't watch much TV," added Gene Harris

Reddick said this shift can be harmful to broadcast and print news but Chambers also said this is an opportunity for news outlets to better engage their consumers via social media in this changing world.
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