Between 38,000 and 41,000 people visit Santa Land each year.
Visitors can enjoy seeing the festive holiday village with its huge lighted Christmas tree, animated displays, bonfires, traditional holiday scenes, and of course, Santa and Mrs. Claus.
Santa Land will be open every evening from December 10 to December 23 from 6:00pm to 10:00pm. Live entertainment is showcased almost every night.
The holiday tradition has been hosted by Lubbock Parks and Recreation for the past 56 years. The event is free for all ages.