Texas Tech football fans have been ringing in the "Kliffmas" spirit, but that's not the only gift they'll be getting.
They can also expect an improved game-day experience.
"If you take a look at next season going into the first football game, it'll be a completely different look," Steve Uryasz, Senior Associate Athletic Director, said. "You'll have the new colonnade in place, and then you'll have our new big screen television system in place as well, which is really 100 feet long by 38 feet tall. So it's really going to create a whole new atmosphere at Jones AT&T."
Aiming to have everything wrapped up by August, work has already begun on the scoreboard. Uryasz said it's been the missing component, and will take us to the next level.
"When you're able to look at that board, like I said, it's 100 feet wide and 38 feet tall, you're going to see something that's pretty amazing in terms of the video capabilities," Uryasz said. "And of course, one of the neat things is it's HD, so from that perspective, you'll be able to see everything close up and personal."
Step two will be the colonnade wrapping around the entire north end zone, which will connect the two existing upper tiers of seating.
"Instead of continuing the seating all the way to the top, it won't block the view of the new colonnade from the interior," Vice Chancellor Mike Molina said. "You'll get to see part of that architectural style, which is really a great view from the interior. The lower seating, it's about eight to ten rows up. Then behind that, about fifteen to twenty feet deep, is an observation deck for groups of people that might want to rent that out, or buy it for corporate parties to watch games, whatever."
"We'll add some more seats, we'll be at 61,000. We can expect the Red Raider nation to fill it up," Chancellor Kent Hance said.
With its Spanish Renaissance style and coliseum look, Uryasz said fans will really have something to look forward to.
"You know, I think two things. Number one, the hiring of Kliff Kingsbury has created tremendous excitement for us," Uryasz said. "But the other thing is, it gives us a new look, more of a bowled in, more of a closed look, and creates a tighter environment for our fans, and of course a tighter environment for the opposing team as well, which will make it even that more exciting."
Uryasz said they have had a big spike in sales, with 1,500 new requests for season tickets, and a wait list for club and suite seats.