Citibus is offering students a chance to win a backpack full of school supplies and get a free meal, by sending a text message.
Citibus is also promoting the No Kid Hungry Campaign, which provides a free meal to children 18 and younger during the summer.
Val Cochran, the director of marketing with Citibus, said sometimes it is hard for kids to get to one of the 29 free meal locations.
"That might be the only meal they get," Cochran said. "When the schools are closed and the meal programs are not going on, it's really tough for some of these folks, but if you can get on the bus, more than likely you're going to find one of those locations pretty easily."
To enter Citibus' back to school contest, text CITIBUS1 to 70720.
Citibus will also allow residents to receive important messages through text about bus delays, weather issues, or route changes.