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Ahead of auction, Caprock Winery hosts open house

Reported by: Jaime Gerik
Email: jgerik@fox34.com
Last Update: 6/25/2010 8:38 am
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Managers at Caprock Winery say potential buyers are calling from Texas, New Mexico and even as far away as India. As for the future of the operation they say the winery, built in 1988, will remains as such. But not much else is certain.

Those interested in taking over at Caprock will get to do a tasting of the entire operation beginning Friday morning.

"We'll show you everything, we'll show you what we're doing, what we wanna do and maybe what we need to do," says Phillip Anderson, general manager.

Where it goes from here might be different with each buyer. General manager Phillip Anderson says some have plans to make the winery small and upscale. Others want to grow it into a larger operation.

"My hope is that somebody comes in with a plan and, obviously, with some capital so we can achieve what we want," sans Anderson.

According to the contract the new owner must keep the estate as a winery. The future of the Caprock name and even employees is uncertain.

"I think everybody's interested in staying on board, but we'll find out what the situation's gonna be," says Anderson.

His advice to new owners is to learn from past mistakes.

"At one point we got too much wine without having enough people out in the field to sell it or without having enough marketing money to sell the wine," says Anderson.

Caprock filed for bankruptcy last December and is still bound to any previous contracts. Anderson says they'll  continue pouring wine into wedding glasses and crushing grapes until at least the end of August.

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