"Obviously football is important, but food comes pretty close," Sean Fields, "Savvy Shopper" Columnist said.
Texas Tech fans can keep those guns up while keeping costs down for tailgating.
Fields suggests starting with the grocery list.
"An obvious recommendation is to pursue sales and specials at the stores. One thing that we do at the Lubbock Avalanche Journal is every Wednesday we publish highlights of sale items. We do that for Lowe's, Sprouts and United. The savings can go as high as 80 percent if you do things right," Fields said.
From grub to ice, Fields scouted out the best spots to save.
"Try Twice the Ice, they're an automated kiosk that's located throughout Lubbock that sells ice. You can get 16 and 20 pounds of ice for roughly half the price of a lot of stores," Fields said.
Another option is sticking to the stores.
"Lowe's, as far as I've found, is the lowest priced ice you can buy at a store," Fields said.
Fueling grill flames can add up, so fans should try and cool down the cost.
"If we're talking propane, most people will just exchange cylinders for propane at a hardware store or at Walmart. Although it's dying off, you can still refill your propane cylinders for a whole lot less at places like Uhaul and Pinnacle Propane," Fields said.
He adds that savvy shoppers should also try reducing waste.
"Buy containers and drink containers that are recyclable and once your done, put them in a trash sack and turn them into a recycling center," Fields said.
"If you can help make the cleanup of the stadium easier, and also be a better steward of our resources, that's not a bad thing."
Other money-saving tailgating tip include getting a head-count before-hand so fans can buy food and drink accordingly.
Also, consider doing it pot luck style where everyone chips in.