Finding dirt cheap groceries in bulk can be a challenge in Lubbock because of the nature of competition.
"To me, the different grocery stores we have each have niches that they occupy. Walmart has the reputation for everyday low price, United has the reputation for customer service and so they tend to not be head-to-head and that causes a lack of price competition," Sean Fields, Lubbock AJ Savvy Shopper Columnist Said.
Lack of price competition makes it easy for that grocery bill to add up quick.
"When I've done my research I've found that the average Lubbock family spends about $6,000 a year on groceries," Fields said.
Using specials and applying coupons can help families save big money.
"From my experience and my research, I've found that you can save as much as 50 percent. In other words, an average Lubbock family could save $3,000 a year," Fields said.
The first step is knowing what a good price is.
"Some kind of price, that's a low price, that you can get on a consistent basis," Fields said.
Consumers should try to beat that price each shopping trip.
"By looking at specials in store circulars, you can beat that price up to 80 percent of the time," Fields said.
The second step is knowing where to find coupons.
"The Lubbock AJ, every Sunday, publishes coupons. Also, you also have a lot of coupons available online as well," Fields said.
Shoppers can find coupons on blog sites, too.
"To me, some good ones are called hip2save.com, dealseekingmom.com. Also, if you want to find a few just type 'coupon blog' and you'll find quite a bit," Fields said.