Tourism and travel are powerful forces when it comes to generating local profit "We feed into a variety of different industries. as a result of that it has an infiltration turning those dollars over and over again into our local economy," John Osborne, President of Visit Lubbock said.
Osborne highlights what attracts visitors.
"People come here for their healthcare, their education and for their retail shopping. We are really the hub of West Texas because this is where people gather," Osborne said.
That includes sporting events and various attractions.
"The Silent Wings Museum, The Buddy Holly Center, The Ranching Heritage Center are all great Lubbock museums," Osborne said.
Whatever the appeal, tourism is producing serious revenue.
"In 2011, which is the most recent data we have, we had just over five million visitors come to Lubbock. They spent nearly $700 million in our local economy," Osborne.
Osborne sayid tourism contributed $9.6 million in local tax receipts, while $455 were saved per household in property taxes.
To celebrate this economic impact, Visit Lubbock is introducing the "Live Love Lubbock" campaign. "It's an opportunity for us as citizens to remember what it is that we have here in lubbock and to learn more if we don't know," Osborne said.
It's happening Saturday, May 4 through Sunday, May 12. "We've got an itinerary that you can download online coming this Friday. It provides a listing of all the different attractions that are offering discounts or free admission," Osborne said.
Visit Lubbock will also be offering daily deals via social media all throughout National Travel and Tourism Week.
For details go to the Visit Lubbock website.