Money Matters: Shopping strategically on Black Friday

Reported by: Brittany Price

Reported by: Brittany Price
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Updated: 11/21/2012 9:30 am

While retailers offer deep discounts on Black Friday, they're usually found on select items and in limited quantities. This sometimes makes it hard to snag a truly great deal.

However, with an appropriate plan of action consumers can save money on Christmas shopping expenses.

“There’s an adrenaline rush. People are excited, they are ready for those stores to open to get those great deals,” Ashley Knox, South Plains Mall Marketing Manager said about the kick-start to holiday shopping season.

Knox said the best way to steal deals is to plan ahead.

“Set a budget. Know what you want to spend. Utilize all the tools out there to ensure you’re going to hit the best deals,” Knox said. 

Research beforehand to identify deals that are worth the wait.

“On you can find all the Black Friday specials up for our retailers on Wednesday November 21,” Knox said. 

“Also, Facebook. It’s the newest tool for getting all the deals.”

Knox also suggested to map out a shopping route.

“You should know what entrance you want to go in, what will get you in line the fastest, because everyone out here is going to be going after those door busters and there are a limited amount,” Knox said.  

Knox said retailers are making extra efforts to offer shoppers exclusive buys.

“They are putting things out on specials and they are doing great deals that make it worth it. They make it more valuable. A lot of places do have specials and items that are being released and things of that nature that you can only get on Black Friday,” Knox said. 

South Plains Mall is opening at midnight for the second year in a row.

“Truly, we’re responding to what our retailers are hearing from the consumers. They want the great door busters. It’s almost become a tradition for families,” Knox said. 

According to a National Retail Federation survey up to 147 million people plan to shop Black Friday weekend. That's a slight decrease from 2011.

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