Feeding a family isn't cheap these days.
"The government says people spend 14 percent of their budget on food," Savvy Shopper Columnist, Sean Fields said.
For the average Lubbock family that's $6,000.
However, Fields said you can slash the expense.
"If you apply some of these ideas, you can save up to 50 percent," Fields said.
Idea number one: utilizing two different types of coupons.
"A store coupon says 'store coupon' at the top. It will say Target or United. A manufacturing coupon will literally say 'manufacturing coupon.'"
You can actually use both coupons at the same time.
"It's called 'stacking' and it allows you to compound your savings," Fields said.
Tactic number two: know who will credit those coupons.
"One of your best tactics to get the deals honored is by going to young, male cashiers. If you just present it to them, they will generally be pretty agreeable," Fields said.
A third strategy: shopping at the right time.
"Have you ever gone to the store at 5 p.m. to 5:30 p.m. and everyone is getting off work shopping for their next meal? The store is just completely slammed," Fields said.
So when is the best hour to go?
"I would say somewhere between 7 p.m. and 9 p.m. on a week night is your best time. Let's say a Saturday morning, a sweet spot would be from 8 a.m. to 10 a.m," Fields said.
Also, consider the day you buy groceries.
"Walmart is a very low-price place, a lot of people have that perception. The reality is, if you look on a Wednesday at Lowe's, United or Sprouts they have deals that are as good or significantly better than Walmart," Fields said.
Applying these simple strategies can save a heavy chunk of change.
"About $3000 is what I would say an average family could save," Fields said.
Want to learn more bill-cutting tips?
Fields is hosting a free savvy shopper course on June 19.
It will be held at the Lubbock Garden and Arts Center (4215 University Ave.) from 7 p.m. to 8 p.m.
Reserve a seat by emailing SavvyShoppers@lubbockonline.com or calling 806-766-2167.