On Twitter: @JamesEppler
Lubbock's third indoor theater opened one year ago this week. To celebrate the anniversary Premiere Cinemas at the South Plains Mall has special events planned for each day this week.
According to a news release from management:
· All day Monday will be “Crunchy Munchy Monday” with nachos at $1.
· All day Tuesday is “Hot Dog Tuesday”—buy two hot dogs for the price of one.
· All day Wednesday is “Drink up Wednesday”—where any size popcorn gets you a large drink for $1.
· Thursday is “Party Thursday.” There will be a live DJ on location along with cake, food and drink specials, with an extended Happy Hour. Blue Bell ice cream will be $1 all day long as well.
Since opening its theater with 16 screens including IMAX, Premiere has given Lubbock moviegoers opportunities to see specialty films and indies that might not otherwise be shown gere. I point to the documentary "The New Juarez," along with films targeted for Christian audiences, which tend to do well in our area.
And have you seen "Gravity" in IMAX 3D yet? I don't think I need to say more.