Farmers prepare all year for the perfect opportunity to get their crops in the ground. And sometimes that planting window is pretty narrow considering our sporadic West Texas weather. Woody Wilson is the general manager of the Case house in Lubbock and Plainview and said that the three most important parts of an operation this time of year are sprayers, planters, and tractors.
"We'd like to sit down and talk to you about getting your planter ready to go for the upcoming season," Wilson said. "Anything that we can do to help you make it easier for your planting for the upcoming year, that's why we're here to help you one stop shop and we'll help you out with your upcoming year. We've got all of our Wylie implements spray staff out going over all of the equipment. We've got our planter specialists here with planting season around the corner, we'd love to have you out and let you look at our early riser planters. We've got our magnum tractors, we've got our self propelled sprayers, along with our Wylie side of the business, we've got all of the Wylie spray center parts and service available."
And with production costs like fuel and labor always increasing, farmers can catch a break on their service and any parts they need to replace on existing equipment.
"Right now we've got a promotion going on in the Plainview and Lubbock locations. If you come in and mention that you heard it on air, we'll give you 10% off of parts and service," Wilson said. "Mention that you heard me or one of the other guys on television and you have 10% off of your parts and service needs."
Wilson understands that the equipment producers use on a daily basis is a long term investment. Keeping them in tip top shape helps things run smoothly in the field.
"With the upcoming season, if you need your existing tractors, planters, sprayers worked on, we can go in and do a complete overhaul, do a maintenance check to see what you do need to get ready for the upcoming season," Wilson said. "We can give you an estimate. We're offering right now free planter estimates to get your planter ready for the upcoming year."
With the wide range of crops being cultivated on the South Plains, from grapes to wheat, all producers equipment needs aren't exactly the same.
"Something that we're debuting this year at the Plainview location, we've got a twin row planter that will benefit a lot of the dairy applications around here to help them with the silage planting and harvesting," Wilson said. "Come out and let us talk to you about that. Of course we're not just in here for the big farmer, for the guys that have five acres, we've got the Farmall tractor line that we would love to show you."
The relationship between producers and their equipment dealers is an important one. Tractors and implements inevitably break down in the field, and having strategies to get parts and service quickly can save farmers valuable time and money.